Alice

A young woman’s daydreams are more compelling than her drab reality. When she chases a vision down the proverbial rabbit hole, will she ever be the same?

Directed by Ben Phillippo
Starring: PEGGY, Paul Melendy
Art Director: Jaina Cipriano
Set Dresser: Adriane Moreno
Prop Maker: Cara Campanelli
Makeup: Joe Rossi
Set Construction: Finding Bright Studios

“Collaborating with PEGGY on the video for ‘Alice,’ she told me the song was about maladaptive daydreaming, a psychological condition where daydreams overtake a person’s reality. It’s a form of dissociation where one spends hours living in an imagined world complete with recurring characters and storylines that can continue for years. The real world often pales by comparison, so the temptation to spend time daydreaming grows stronger over time. PEGGY and I worked together to create a narrative inspired by this condition, following a character who delves into her daydream, perhaps too deeply.” – Ben Phillippo, Director