Cheap Electric Pink Wool - 01G

A thief steals the goose that lays golden eggs, but things descend into madness as his plans unravel around him.

Credits / Collaborators / Cast

Directors: Tom & Theo
Starring: Ryan Jefferies and Niki Usagi (aka Cheap Electric Pink Wool)
Animator: Daniel Prothero
Colourist: Nick Dalby
Typography: Jon Hartman

All other crew roles performed by the directors.

The story behind the film

We’ve known the artists for quite a while and they came to us asking if we’d like to make a film for their latest track. They were really open with the brief and extremely keen to collaborate. Theo had the idea to centre the narrative around a heist where the goose that lays golden eggs is killed by mistake. For the budget we had, this initially seemed near impossible, but of course, there is always a way. We (Tom & Theo) were the only crew for the live action sequences, which certainly spread us quite thin but also allowed us to take our time and make mistakes without feeling too precious or pressured. We landed on a really effective edit technique which consisted of Theo getting a (very) rough cut together, which Tom then recut, before Theo recut it again. We went back and forth like that until we had the final cut. Beyond that, we were hugely fortunate with the time and expertise lent to us by our collaborators, Daniel Prothero (animator), Nick Dalby (Colourist), Scott Ryan (Flame Op), and Jon Hartman (typography).


Genre: Music Video
Country: United Kingdom
Language: English
Length in minutes: 3 minutes 39 seconds
YEAR: 2021